Monday, February 18, 2008

How Google Can Help You improve Your Search Rankings

Search Engine Ranking is the most essential ingredient for free traffic. Every body knows that search engine optimization, quality back links and original content are the key ingredients for good search engine rankings. Whether it is a niche one is competing in or a highly competitive keyword, these are a must.

Search Engine Optimization is a highly competitive keyword and a search in Google brings up 93 million search results (93,400,000 to be precise). Sites compete with each other to bring the best search engine optimization services. There are those who guarantee results though not always with legal means.

Ask anyone in which search engine they would like to rank at the top. Eight out of ten would vote for Google. This does not come as a surprise because Google gets most of the search engine visitors. So if Google gives the search engine optimization tips, what could be better than hearing it right from the horse's mouth? Yes, Google has a whole lot of tools to help us with search engine optimization and they are absolutely free.

To use this facility one needs to first to set up an account with Google after which one can go to Once here, the "webmaster help" section needs to be selected. From there one can go to the "webmaster guidelines" section where Google gives guidelines on design, content, quality and other technicalities. Once a website is ready, its URL can be submitted at (this is a very slow process as it may take at least six weeks for the website to be crawled)

A Google Sitemap is a very effective tool to enable Google to study the structure of the website and increase the number of pages indexed. A Google Sitemap maker tool can be downloaded for free at It’s an excellent tool and a Sitemap is created within minutes. Once a Sitemap is submitted Google searches for the Sitemap and displays a message after checking the Sitemap. If there are any errors it will indicate as to what those errors are and the same can be rectified and the Sitemap can be resubmitted.

Google also outlines the various do's and don'ts of search engine optimization. Some black hat tricks like link farming, cloaking, doorway pages are a strict no-no. One can also find an abundance of information on creating Google friendly sites.

So with Google on ones side, the chances of a good search engine ranking increases. With these tools one does not require expensive search engine optimization tools to increase search engine rankings.

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